Designing a Brand

As I started to brainstorm the brand Mahina Sol and thought about what I wanted it to invoke I kept trying to find the balance of the inspiration I find from the Mediterranean lifestyle with my love of Hawai’i. Warm colors, relaxed vibes, sensual textures and a sort of art nouveau feeling kept guiding me. I was so grateful to have come across Willi Moore’s graphic design work and her natural love of art nouveau and major talent for finding inspiration from unknown vintage art work excited me. I asked if she wanted to work together and thankfully she said yes. Down the rabbit hole we went!

There were so many different directions that we went back and forth with and the creative journey was certainly one I had to just trust. And wow I’m so happy with what came out of it! I had an immense Pinterest vision board and here are some examples of artistic directions I was inspired by. To connect with Willi Moore visit hightidehawaii.com